why make a commercial when you can make a movie? and why stop there when you can let your Facebook fans compete to become the final part? and, of course, every film needs a good trailer.
who better to talk about the American Red Cross than those helped by the organization?
our entire campaign was filmed and shot by those people.
i held an art exhibit in two rooms; in the first, the art was all described in copy. in the second, were the actual photos. were they what you imagined? these are the invites.
Tecate wanted to own the biggest boxing match of a generation. Mayweather vs. Pacquiao. so we branded the pre-fight conversation by inviting our fans to give their predictions, and then having two legends discuss them. #MyBoldOpinion
Bacardi's global campaign, 'It started with a party'.
the Cuban-born rum turned 150 years young, so we celebrated.
the annual Spanish photography festival inevitably means more... negatives.
energy in, amazing out. we posed the question, 'what can your Coca-Cola become?' and the answer is, anything you can think of.
live 'light-rope' stunt in New York's Union Square.