Tecate Light is a light beer with Mexican attitude and a bold flavor. to launch the beer in the States, we introduced The Black Eagle.
like any good assistant, the Google Assistant can do a lot. all you have to do is ask.
we let the nation inspire its Olympians using AT&T's technology. a mobile app let you record the iconic ‘U-S-A’ chant and instantly see yourself on our national TV spots, online, in Times Square, and even on the slopes of Sochi.
each spot had a unique ending, updated with new chants from across the country.
and we sent the nation's chants all the way to Sochi.
why make a commercial when you can make a movie? and why stop there when you can let your Facebook fans compete to become the final part? and, of course, every film needs a good trailer.
who better to talk about the American Red Cross than those helped by the organization?
our entire campaign was filmed and shot by those people.
i held an art exhibit in two rooms; in the first, the art was all described in copy. in the second, were the actual photos. were they what you imagined? these are the invites.
Tecate wanted to own the biggest boxing match of a generation. Mayweather vs. Pacquiao. so we branded the pre-fight conversation by inviting our fans to give their predictions, and then having two legends discuss them. #MyBoldOpinion
Bacardi's global campaign, 'It started with a party'.