AT&T Winter Olympics - #ItsOurTime

we let the nation inspire its Olympians using AT&T's technology. a mobile app let you record the iconic ‘U-S-A’ chant and instantly see yourself on our national TV spots, online, in Times Square, and even on the slopes of Sochi.

each spot focused on one of our athletes and had a unique ending, updated with new chants from across the country.

our site became a real-time wall of support.

and we sent the nation's chants all the way to Sochi.