Tecate Light is a light beer with Mexican attitude and a bold flavor. to launch the beer in the States, i introduced The Black Eagle.
why make a commercial when you can make a movie? and why stop there when you can let your Facebook fans compete to become the final part?
and, of course, every film needs a good trailer.
we created Frank and Charlie. two network engineers who are constantly improving AT&T's, well, network.
how do you turn boring product demos into something great? you make them fight it out,
Tecate wanted to own the biggest boxing match of a generation. Mayweather vs. Pacquiao. so we branded the pre-fight conversation by inviting our fans to give their predictions, and then having two legends discuss them. #MyBoldOpinion
poster commissioned by Station Magazine.
we let the nation inspire its Olympians using AT&T's technology. a mobile app let you record the iconic ‘U-S-A’ chant and instantly see yourself on our national TV spots, online, in Times Square, and even on the slopes of Sochi.
each spot had a unique ending, updated with new chants from across the country.
and we sent the nation's chants all the way to Sochi.
who better to talk about the American Red Cross than those helped by the organization?
our entire campaign was filmed and shot by those people.
Bacardi's global campaign, 'It started with a party'.
the Cuban-born rum turned 150 years young, so we celebrated.
i founded Borne; an independent and edgy culture, arts and fashion magazine.
energy in, amazing out. we posed the question, 'what can your Coca-Cola become?' and the answer is, anything you can think of.
live 'light-rope' stunt in New York's Union Square.
when Mini launched the 'new' Mini, we wanted to tell everyone it was awesome, but still full of all the things you loved about the old one.
i held an art exhibit in two rooms; in the first, the art was all described in copy. in the second, were the actual photos. were they what you imagined? these are the invites.
BBDO asked me to name their conference rooms. so i did.